diff --git a/tea.go b/tea.go
index d6ba73c..d6a19d5 100644
--- a/tea.go
+++ b/tea.go
@@ -249,7 +249,10 @@ func (p *Program) handleCommands(cmds chan Cmd) chan struct{} {
 				// (e.g. tick commands that sleep for half a second). It's not
 				// possible to cancel them so we'll have to leak the goroutine
 				// until Cmd returns.
-				go p.Send(cmd())
+				go func() {
+					msg := cmd() // this can be long.
+					p.Send(msg)
+				}()
 			}
 		}
 	}()